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Is Online Reputation Management Worth The Investment?

Is Online Reputation Management Worth The Investment?

While your main focus is on making sure your patients have the best dental services possible, paying attention to what others are saying about you online is important.  It’s not enough to have a website for your practice that includes testimonials from satisfied patients.  You also want to be aware of any comments, pro or con, that are floating around on various sites.  This is where the concept of reputation management comes into play.

What is Reputation Management?

This particular type of business tool is intended to help businesses of any type enhance their reputation on the Internet.  The general process involves reviewing anything that is written about the business and determining what needs to be done in order to minimize the impact of any reviews or comments that may not be particularly glowing.

This means that a professional who knows how to manage this process will be on the lookout for any online content that happens to mention your dental practice.  This will include any posts on social networking sites, comments left on different types of review websites, and even comments that may be left on the blog that you operate in tandem with your website.  The goal is to call attention to what your dental practice has to offer, the resources used to provide support to patients, and in general promote all the reasons why your patients keep coming back.

Increasing Visibility in a Good Way

Many people rely heavily on the Internet when seeking professional services, including dentists.  Those consumers may be new to the community, or feel the need to make a change for some reason.  Whatever the underlying cause, they will turn to the Internet and conduct searches about you and you and your practice.  The right type of reputation management strategy will ensure that they see quite a few good things before they happen to encounter anything that is negative.

Enhancing your reputation is not just about finding ways to call attention to what your practice has to offer.  It is also about helping you establish an online presence where none exists.  Far too many dentists assume that the lack of quick information about the practice is a good thing.  In fact, if you do not have a presence online, people who would be willing to contact your practice may choose to go elsewhere.

The simple fact is that if someone searches online for information about your practice and finds no reviews at all, they are more likely to think that you are too inexperienced, your practice is brand new, or that you are about to go out of business.  Any of these three can be enough to discourage them from making contact.

When reputation management is focused on building your brand online, it will involve making sure your website places high on search engine results.  Comments from willing patients can be secured and crafted into well-written endorsements that appear on review sites.  The management process can even mean making use of social networking sites as a way to connect with potential clients and also collect feedback from your existing clientele.

If You Don’t, Someone Else Will

If you don’t take steps to engage in online reputation management, someone else will do it for you.  Those one-sided rants will leave the impression that new patients should avoid your practice at all costs.  Investing in a professional who will provide positive information about your practice will pay off in a big way, by drawing in people who feel that in spite of the one or two negative comments they see, your practice is worthy trying..