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Reputation Management for Dentists

reputation header

Your reputation is your most important asset. While it was not as vital to keep, enhance and protect your online reputation in the past, there were several changes recently that make it imperative.

Reputation Visibility

Currently, when someone is typing into the search box your name (or your practice) and your city, the first thing that comes up is your reputation – whether you have good reviews, bad ones or no reviews. This is shown on “Google Local” (Google Places), on your Yelp page, and other directories that come up on that search (and if they don’t come up this indicates you have no reputation, which is similar to a bad one).

So in other words, your reputation is naked for the entire world to see.

 Reputation Expectancy

Consumers (not just prospective patients) are expecting to read reviews, and in decent quantity, in order to make a decision. In fact, surveys show that people do not trust a service provider that doesn’t have enough reviews.

“The minimum number of online reviews for a local business to have is between 6-10 reviews.” – BrightLocal

Why is that? Well, people are exposed to reviews all the time, from shopping for cameras or for plumbers, and they see variety of reviews – some are happy and some are not with the product or service.  They are expecting enough opinions to base their decision on. Which leads us to the next point:

Reputation Trustworthiness

Here is an amazing datum:

“79% Of Consumers Trust Online Reviews As Much As Personal Recommendations” – BrightLocal

Think about it – 4 out of 5 will trust strangers that posted online as much as his personal friends and family. Amazing, but true!

How is This Affecting You?

There are a lot of studies and surveys about this, but to really understand it, it is best to ask yourself: if you need to choose from two Italian restaurants, one having 16 reviews with an average of 4.5 stars and the other wit 3 reviews and and an average of 1.5 stars – which will you choose? seems obvious, right? in fact:

bad reviews

 

Now what about the actual end result: revenue?

Harvard has conducted a test twice with the same results: a one star increase on your Yelp rating equals 5-9% increase in revenue!

If you think this is relevant only to hotels and restaurants, think again:

Thousands of consumers were surveyed and for the question “(From the list provided) For which of these local business types does ‘Reputation’ matter the most when choosing a business?” most people chose “Doctor/ Dentist” as their answer, from a list of 20 different business types – more than hotels, restaurants or anything else. Similarly, that answer was given majority of votes for the question “How do online customer reviews affect your opinion of a local business?” (again, dentists’ reviews are affecting them more than any other business type)

dental reputation matters

source: http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013/

Reputation Management for Dentists December 27, 2013