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SEO for Dentists

seo for dentists

What is Search Engine Optimization?

Search Engine Optimization (or SEO for short) is the process of improving the visibility of your website so that it will rank higher for certain keywords you target. There are hundreds of factors that determine the website’s position when a search is done and they include both work on your website (optimizing the content, website structure, the HTML code and more) and promoting the website in order to increase the number of links to your site.

 Why Would You Need SEO?

People do not use the Yellow Pages anymore…

When someone needs a product or service, they go online and search for it on the internet. Prospective patients are using the internet (mainly Google) before making their decision to call you. Even if your practice is getting a lot of referrals, those new patients most likely checked online before calling:

Cone, one of the most reputable marketing agency conducted a survey that found that consumers don’t take recommendations from friends and relative at face value.

“American consumers are no longer taking the recommendations of family or friends at face value, according to the latest Cone research. Before deciding whether to purchase recommended products or services, more than four-out-of-five consumers (81%) will go online to verify those recommendations, specifically through researching product/service information (61%), reading user reviews (55%) or searching ratings websites (43%).” – Cone

Let us reiterate: when someone’s brother says he knows a great dentist down the street and gives him the contact info, 81% of the time it will not be enough: the person is going to go online and do his due diligence… they will come and say their brother referred them, you will never know of their online research…

SEO for Dentists December 28, 2013