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Video Marketing

video production for dentists

Videos have become one of the most powerful and effective tools in the world of online marketing. WEO Media offers our clients powerful, yet affordable video marketing packages with the following features and benefits: If a picture is worth a 1000 words then a video is worth a 1000 pictures… In the last few years the value of having a video as part of your digital marketing increased quite a bit. The power of videos is both in attracting potential patients’ attention and in converting them when they already found your website. DentoMetrix offers several affordable, yet powerful, video creation and marketing packages with the following features and benefits: • Custom video(s) produced for your dental practice
• Video production team comes to your practice to shoot video footage
• Typical video lengths: 30 sec, 60 sec, 90 sec
• Videos can provide a practice overview, interview dentist(s), staff, patient testimonials, etc
• Videos are great for online marketing / new patient generation and can be utilized on your website, You Tube, Vimeo, Facebook, your practice email Newsletter, etc
• DentoMetrix will work with your practice to determine an appropriate theme and strategy for your video(s)

90 Second Dental Practice Video Example

 

60 Second Dental Practice Video Example

30 Second Dental Practice Video Example

Here are some benefits of having videos:

 Video drives search results

  1. Video increases the chance of a front-page Google result by 53x —Forrester
  2. Video results appear in over 63% of blended (aka universal) search results on Google —Search Metrics
  3. Videos in universal search results have a 41% higher click through rate than their plain text counterparts —ReelSEO
  4. Each day, 3.4 billion searches are completed —eMarketer

Video increases engagement

  1. 182 million viewers watched 39 billion videos in March 2013 —comScore
  2. 85% of the US online population has watched a YouTube video; 65% watch one video per week —comScore
  3. 60% of people prefer watching video over reading text —Forbes
  4. People remember 50% more from a video compared to 22% from written content —Wharton Business
  5. Video in email marketing has been shown to increase email click through rates by over 96% —Flimp

Video increases conversion

  1. Visitors who view product videos are 85% more likely to buy than visitors who do not —Internet Retailer
  2. Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors —comScore
  3. Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift, compared to a 18.7% lift for UGC video —comScore

Businesses are implementing online video

  1. 42% of business people who watched a video purchased a product —IDG
  2. 61% of businesses say online video is the top converter for sales —Adobe Digital Report
  3. Business spending on video will reach $8.3 billion by 2015 —Interactive Media Strategies
  4. Videos produced for business purposes will grow in excess of 50% annually through at least 2015 —Interactive Media Strategies
  5. SMB spending on digital media will grow to $16.6 billion by 2015 —BIA/Kelsey
Video Marketing January 3, 2014